D'Lynda Fischer

Kirsten Bell

Yael Marga

Alison Copeland

Sir Lawrence

home > about > staff bios

D'Lynda Fischer

D'Lynda was born and raised in Anchorage, Alaska in 1959, the same year Alaska became a state. Her mom was also born and raised in Alaska and her maternal grandmother was elected to the first Alaska State Legislature. Several years later, she and her family survived The Good Friday or Great Alaska Earthquake that rocked Anchorage in 1964.

She left Alaska and graduated from a small private school in Sun Valley, Idaho, then went on to attend Boston University and the Fashion Institute of Technology in NYC. She has a Masters Degree in Urban Planning from USC.

Her first career was as an Urban Planning consultant working on local development projects. This all made sense given her mom is an attorney, and her father, a developer.

With the millennium came a move to the beach and a rediscovery of her love of cycling and the outdoors. Thinking that she needed an activity that would also help keep her bones strong, she added running to her list of things to do. Shopping for these activities, she experienced a gender bias, not in her favor.

She decided that Los Angeles needed a place for active women, where the salespeople understood their customers, cared about their needs, and had an assortment of quality products. SPORTS for EVE is the result.

back to top

Kirsten Bell

Kirsten is a Culver City native who ventured into the world of triathlon as a way to take advantage of the beautiful climate and terrain of Southern California. In 2008, she moved back to Culver City after living in Japan for 15 years. During that time, she was involved in a climbing accident that left her with a severely broken tibia. The doctors told her she probably would never walk properly again, but after 4 months of physical therapy in the hospital, she walked out on two good legs. When it comes to triathlon, however, walking is not the issue, so when Kirsten started entertaining the idea of doing one, she was very nervous about running. She thus embarked on a Couch to 5K program and has not stopped running since. Having joined the SPORTS for EVE family in summer 2010, Kirsten is now leading the SPORTS for EVE Couch to 5K and loves seeing other women like her reach their personal fitness goals.
Favorite product: "…it changes every day as we get new product – I want it ALL!"

back to top

Yael Marga

Yael comes to us by way of the Big Apple, where she was involved in theatre, yoga and massage. She loves people and is always ready and willing to discuss SPORTS for EVE's latest products as well as other topics of interest. Yael discovered SPORTS for EVE as a customer while preparing for her first triathlon with Team in Training. Soon after, she became a member of the SPORTS for EVE team. Yael leads SPORTS for EVE Tuesday night run group, a safe place for runners to work on their technique, build their miles, and have fun. When the ocean temperatures rise, she helps lead a morning open water swim for women. Most recently, Yael was heard as the microphone voice of the third annual SPORTS for EVE Playa Del Rey Triathlon, which helped raise money for both the USC and UCLA triathlon teams. As someone who lives her passions, Yael wants help you live yours.
Favorite product: "anything with Vibram logo on it."

back to top

Alison Copeland

Alison comes to SPORTS for EVE with an extensive retail background in the fashion and surf industries.  From corporate buyer to independent store owner, she is a retail veteran. Born and raised in Southern California, Alison incorporates her fitness goals with her love of the outdoors.  Having been a cardio-boxing teacher, personal trainer and surf instructor in her past lives, she also has helped others achieve their goals.  She joined SPORTS for EVE in 2009 to become the Store Manager but can’t help but have her hands in almost all aspects of the business and has become a major voice for product buys. On her off time when she is not surfing or trail running she is plotting new marketing strategies for SPORTS for EVE.
Favorite running shoes:  "The Newton Motion Stability Trainer has changed my feeling about running…I actually enjoy it!!!!"

back to top

Sir Lawrence

Sir Lawrence is a model, greeter, product tester, and stress reducer. His favorite pastime, when not napping, is wandering and sniffing. Belly rubs are always welcome and he rolls onto his back freely in anticipation. We do not know where he hails from or his pedigree. He is scared of loud noises like gunshots and firecrackers and does not much like the slapping noise of a windshield wiper in the rain. He protects the women he works with and his bark is much bigger than his bite.
Favorite treats: anything protein based